Continuing to make a huge impact in her debut year, ROWA shines in her awesome new single, titled “Low Jewel”. Crafted to perfection, the track takes the mystical creature of the siren and transforms it into a modern interpretation twisted around an addictive haunting melody. The track acts as the follow-up to her previous single “I’m Wild”.
ROWA, real name Katherine Schultz, is a singer-songwriter, DJ, and producer who is based in Los Angeles. She originally was born in Milwaukee, WI, but upon graduating high school, she picked up all her stuff and moved to LA. She is known for marching to the beat of her own drum, going on to travel nomadically playing mandolin and guitar in several bands across the U.S., Canada and Mexico but she found her creative nature was not fulfilled and so moved to New Orleans and later LA to focus on her music career. The pandemic led to her learning how to produce music in her home studio, allowing her to pave her own way in music and defiantly amongst various genres really showcasing her creative side. Her genre-defying sound is certainly growing her fanbase, gaining cult recognition amongst fans of LA’s underground scene. She has gone on to gain multiple event residences at reputable venues. ROWA is dedicated to pursuing an independent career in music as a female producer and hopes her efforts will inspire other young women to pursue their own technical skills in music. At the start of last year, she made her debut music release as a featured artist on Mary Droppinz’s single “Hot Pants”, which has gained over 25,000 streams on Spotify alone. One year on, she launched her solo music career with her official debut single “Naughty GXRL”, which quickly gained momentum hitting over 75,000 Spotify streams, but it was her sophomore solo single, titled “Sweet Nothings“, that launched high up on the streaming service, going on to amass 80,000 streams. We’re excited to see what the future brings for this talented singer-songwriter and producer.
Watch the visual to “Low Jewel” by ROWA here:
Written and produced by Katherine Schultz, “Low Jewel” is an alternative indie-pop song that truly manages to showcase ROWA’s incredible artistry from the lyrics to the vocals to the production style. Prepared to take us to the edge on a variety of different levels, ROWA effortlessly delves into her modern take of the siren, adding haunting melodies and a twisted backing beat, drawing us right in and giving us no control. There are moments throughout where unexpected chords and beats are used, giving “Low Jewel” an interesting comfort to all who listen to the track. ROWA has also confirmed a music video is set to be released, with the plan for it to take place within a jungle. On top of that, we are guaranteed to be graced with a heavenly Greek-inspired temple adorned with glass pillars and a celestial cave suspended in a star-filled abyss – according to the press release. For one of her most artistic and incredible tracks, we expect we’ll see art in artistic form and in visual form that brings a whole 3D realm to life, titled the ROWAVERSE – we cannot wait to watch.
Talking about the ROWAVERSE, ROWA star: “The ROWAVERSE is my 3D interactive realm, a visual representation of the environments that inspire me and that I feel my music transports me to. It is a surreal world created to accompany my track ‘Low Jewel.’ Alongside the music video, I have also developed a dedicated page on my website where fans can explore the realm firsthand.”
Stream ROWA’s latest single on Spotify here:
“Low Jewel” is available to download and stream, right now, across all platforms, via THE ROWAVERSE. Expect the music video, to accompany this track, to be released soon.
Let us know what you make of “Low Jewel” by ROWA on Twitter @CelebMix.
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